Chipelo’s music is for the dreamers—those caught between tradition and ambition, family and independence.

He speaks to first-generation Latinos who are just as hungry for connection as they are for success, offering them songs that are both cathartic and celebratory. He’s more than just a reggaeton artist—he’s a storyteller, a performer, and a voice for his generation.

Through music, Chipelo bridges cultural gaps, uniting audiences through Salvadoran pride, reggaeton beats, and modern storytelling. His brand isn’t just about creating hits—it’s about creating moments that resonate across borders, languages, and generations.

Who is Chipelo?

A Salvadoran-American artist raised in the vibrant yet challenging streets of the DMV, Chipelo's music represents the dualities of life as a first-generation Latino: navigating tradition while striving for modern success, while figuring out who he is in a world divided between promises, expectations, and personal desires. College life has been a constant backdrop to his story—balancing academics with his dreams of stardom with the streets, which pull at him like gravity, tempting him with the brotherhood, simplicity, and allure of the life he left behind, while staying true to the promises he made to his family.

Chipelo’s music reflects this tension. He’s experienced heartbreak, chased toxic relationships, and sometimes even mirrored that toxicity himself. In a digital age of endless comparisons, his lyrics reflect insecurities and the struggle to stay true to yourself. Vulnerable and raw, his music says what many feel but are too afraid to admit—balancing pain, passion, and growth.

But Chipelo doesn’t just tell his story through words; he moves with it. Dance is central to who he is as an artist, making him a standout in a genre where male reggaetoneros rarely embrace choreography. His high-energy performances and magnetic movements elevate his music, giving fans a full sensory experience; his connection to music is physical, visceral, and magnetic. Dance allows him to amplify emotions, whether it’s the joy of connection, the tension of heartbreak, or the freedom of the dancefloor.

Where does the name Chipelo come from?

“Chipelo was originally my father’s nickname growing up.”

“when my father was young, he’d often be sent to get a lighter from his sister’s house. A lighter in spanish is called a “CHISPERO” but my dad couldn’t pronounce it well, so he called it a “chipelo.” Everyone started to make fun of him for that, and the name stuck. When he came to the united states and had me, they started calling me “Chipelo” as well, and it’s a nickname i had growing up. When i decided to fully delve into music, i was thinking of artist names, but only one of them could really be it.

I had other nicknames growing up too, though, as many people in latino households have. they called me FLaco (skinny), minchito (my dad’s new nickname is mincho, where his full name benjamin is shortened to min, and minchito meaning smaller min), and even pasqualillo (i don’t even know what this means). Chipelo was my favorite and the easisest to say, which matters for marketing (but people always confuse it with chipotle.)”

-Chipelo